Career Highlights and Overview
Career Moment #1 - Leading the launch of a start up ACO in tandem with multi specialty medical group
goal - growth and brand recognition
target - b2b attracting doctors and health systems, b2c focusing on patient acquisition and retention
Overview: I led the development and execution of a strategic go-to-market campaign from inception. This involved conceptualizing and creating all marketing assets, including branding, messaging, and promotional materials, to establish our presence in the industry. Subsequently, I seamlessly transitioned into managing the ongoing growth of the company, utilizing data-driven insights and innovative marketing tactics to drive continued expansion and success in the dynamic healthcare landscape.
Tactics used: Digital Media, Events, Advertising, Direct Mail, PR
Results:
1. Launched a proactive B2B2C campaign in the healthcare industry, resulting in the creation of a successful provider network encompassing all specialties and serving over 45,000 lives.
2. Developed a customized mobile app that garnered over 10,000 downloads within the first six months, offering enhanced accessibility to healthcare services.
3. Increased user engagement significantly with multi-content approach, boosting average time spent on the site from one minute to over six minutes, demonstrating our ability to capture and maintain audience interest.
4. Go-To-Market and retention strategy and for six internally owned medical clinics inclusing Women’s Health, Endocrinology, Anesthesia, Primary Care, Cardiology and Minimally Invasive Surgery.
Career Moment #2 - Introducing and launching a new telemedicine program within the 5th largest school district in the United States
goal: educate individuals about the program, enroll members, and guide them to cost-saving options within the health plan.
target: direct-to-consumers within a self-funded health plan.
Overview: Through targeted messaging and comprehensive educational initiatives, we fostered a profound understanding of telemedicine's transformative potential. As a result, we not only witnessed unprecedented adoption rates but also cultivated a culture of proactive healthcare management, empowering educators and their families to prioritize their well-being like never before.
Tactics used: Email Marketing, Digital Marketing, Direct Mail, Internal Communication, Social Media
Results:
More than 10,000 users signed up and actively using the program within the first 12 months, a 28% adoption rate within the demographic, compared to the industry standard for telemedicine typically at 0.8%.
Saved the health plan a substantial amount of money through education and use of telemedicine versus the ER in non-emergency situations.
Customer satisfaction rate of 92%.
Continues to be the most utilized telemedicine program in Southern Nevada.
Career Highlight #3 - Proper Navigation for Cost Savings
goal: reduce unnecessary emergency room spend by providing education and health navigation
target: health plan members
Overview: Health plan members not understanding appropriate navigation for utilizing their health benefits has led to the misselection of care settings. This misalignment was driving an overspend in the Emergency Room budget, causing members to incur thousands more in expenses compared to opting for a more suitable level of care.
Tactics used: Email Marketing, Digital Marketing, Direct Mail, Internal Communication, Social Media
Results:
Attained a 28% reduction in total monthly Emergency Room expenditures, consistently saving over $600,000 per month.
Achieved a notable 75% increase in member satisfaction, credited to affordable out-of-pocket costs tailored to their acute needs.
Implemented a scalable framework to identify and rectify misaligned overspending across multiple channels.